A startup mindset for every creative challenge — even at established companies. End-to-end creative that turns a raw idea into a brand and a product people value and talk about.
Even when a company is well established, a founder's lens is the most useful tool in the room. It strips away what's taken for granted, forces lean and honest thinking, and demands a full, accurate view of the moment — the real place, time, challenge, and opportunity.
That clarity is where good work starts. Not a logo, not a trend — a true read of where you are and where you could go. Everything I build begins there.
Question "how it's always been done" — that's usually where the growth is.
Cut to the essential. Clarity beats decoration every time.
Place, time, challenge, opportunity — the full, accurate picture.
Anchor the brand and product in what's real, so it holds up in market.
What you say about yourself opens the door. But your brand is everything that happens next — the product in their hands, the way it works, the story it tells, and what they say about it behind your back. I design across that entire footprint, so the sentiment you earn matches the vision you set.
Most businesses hire a studio to make them beautiful and an agency to make them wanted — and the two never speak the same language. I build high-integrity brands and use data-driven targeting to put them in front of the right people at the right time.
I don't just create brands; I create user experiences. Drawing on 23 years of product and brand development, I build the visual identities, collateral, and interfaces that make a customer say "yes" before they've even read the copy.
Beauty is wasted if the wrong people see it. Through Google Ads, SEO, and site retargeting, I make the brand follow the customer — engineering trackable ROI instead of just hoping for traffic.
Define your core strategy and the market truth — so your brand's soul matches what buyers are actually searching for.
Build the total experience — web presence, collateral, and identity engineered for maximum emotional impact.
Activate the digital engine, delivering high-end creative straight to the devices of your most profitable leads.
Full-funnel analytics reveal how the market reacts, so the design keeps sharpening for higher performance.
Most designers hand off at the logo. I stay from the first sketch through launch, in-market iteration, and the marketing that keeps it growing.
Read the moment — place, challenge, opportunity.
Positioning and the through-line that drives it all.
Brand, product, packaging, and experience.
Design-for-manufacture and production-ready packages.
Go-to-market, collateral, and the story.
In-market data, improvement, and roadmap.
Concept to in-market — and everything after. I lead product design where form and function are developed symbiotically: industrial design, design-for-manufacture, production build packages, launch, and continuous in-market iteration driven by real consumer feedback and roadmapping.
Naming, identity systems, packaging, environmental & signage, and collateral — 30+ brands across food, spirits, finance, energy, real estate, and consumer products.
Google Ads, SEO, retargeting, and full-funnel analytics that put world-class design in front of high-intent buyers — and prove the ROI.
Websites, apps, and digital products designed around real behavior — where the interface disappears and the experience carries the brand.
The positioning and through-line that drives a company's thoughts and actions — the anchor everything else is built to express.
I've developed brands and products across Asia-Pacific and Europe, learning what each consumer audience actually expects — because what earns trust in Tokyo isn't what earns it in Sydney. Cultural fluency isn't a translation step bolted on at the end; it's built in from the first sketch.
I use AI where it multiplies craft, not where it replaces it. Twenty-three years of real-world creative, corporate, and strategic experience means I aim the technology at your actual business goal — not just whatever the model wants to say. The result is speed and scale, without the slop.
From sketch to smart-home ecosystem. I led product design across a portfolio of market-deployed products — form and function developed symbiotically, backed by design and utility patents, detailed build packages, and augmented-reality storytelling that puts the product in the customer's living room.
A rebrand for the unconventional chocolatier — born in Kansas, elevated to a world-class luxury identity. A refined flamingo mark, a jewel-toned palette, and packaging worthy of the craft inside.
A challenger bank with an actual pulse. A gold-forged identity system carried across the website, a metal debit program, and the digital wallet — proof that even financial services can be bold, memorable, and human.
A complete restaurant brand with a hand-crafted, fire-forged personality — identity, menus, signage, packaging, labels, and apparel, all built to feel authentic from the storefront to the table tent.
An elevated destination identity — a refined, timeless wordmark engineered to travel from letterpress business cards to illuminated monument signage without losing an ounce of sophistication.
A sample across food, spirits, finance, energy, real estate, and consumer products — each built to hold up in the real world.
Every one of my businesses Brian has branded feels right at home in its field but a clear step above the competition. Same designer, totally different worlds — each one unmistakable.
The rare partner who can take something from a napkin sketch to a shelf-ready product — and then actually get it in front of buyers. Our brand and our pipeline finally speak the same language.
Strategy, identity, packaging, the website, the ad spend — all of it felt like one idea instead of five vendors. Customers notice. That coherence is exactly what he promised.
Twenty-three years of strategic design experience building vibrant brands, products, and services — across the U.S. and markets throughout Asia-Pacific and Europe. My approach is entrepreneurial and collaborative — I help daring visions become exciting realities, whether that's a first-ever sketch or a decades-old company reinventing itself.
I work across the full arc: strategy, brand, industrial design, packaging, digital, and the data-driven marketing that puts it all in front of the right people — with the rare ability to carry an idea from concept to a product in market, complete with the patents, build packages, and roadmap that keep it alive.
A raw idea, an established brand that needs waking up, or a product that needs to reach the market? Tell me where you are — I'll help you see where you could go.
